My PR campaigns start with an editorial calendar that includes multiple story angles that position your brand, company, and leadership within our targeted media. I'm in touch with journalists daily to ensure we don’t miss an opportunity from feature stories to best-of lists to executive profiles and quotes. Creating really unique stories that get the attention of reporters is my strength.
Identifying your brand’s key messages is an important element of any successful PR campaign. We'll work together to uncover your key messages - what makes your company different than any other out there and why that matters to potential customers - to ensure that everyone is speaking the same language. I'll help you implement these key messages across your platforms.
I create content that helps define your brand and connect you with your target audiences. As an expert communicator, I know how to craft SEO-driven content that is compelling. I'll help you reach your sales and marketing goals through newsletters, blogs, white papers, social media, bylined articles, speaking engagements and more.
As part of any PR campaign, reporters want to talk directly to sources, like you. As a PR expert, I’ll help identify your spokespeople and train them how to conduct media interviews and stay on message. My journalism experience comes in handy as we role-play scenarios to prepare for the expected and unexpected.
Speaking opportunities at consumer and industry events are an effective way to get in front of captive audiences. I'll develop speaker profiles and request keynote and panelist speaking opportunities for your team. This approach puts you in front of potential clients and positions your company as the experts in your category.
In this day and age, any industry is ripe for a crisis. Rule number one of crisis communications is to be prepared. I'll help you develop a plan to get out in front of any potential crisis and come out on top.